Manchester United and Adidas have agreed a 10-year extension to their partnership, worth a minimum of £900 million. The new deal, which runs until June 2035, represents a significant increase over the previous agreement, which was worth £750 million.
The agreement is a major boost for Manchester United, who have been struggling on the pitch in recent years. The club failed to qualify for the Champions League last season, but the new deal will provide them with a significant financial boost.
The deal also includes a clause that could see United earn an additional £100 million if they qualify for the Champions League every season between 2023 and 2035.
Adidas chief executive Bjorn Gulden said: “Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our co-operation.”
Manchester United chief executive Richard Arnold said: “The relationship between Manchester United and Adidas is one of the most iconic in world sport.”
The new deal will see Adidas continue to supply Manchester United’s kits, as well as other merchandise. It will also see Adidas increase its focus on the club’s women’s team.
The agreement is a major coup for Manchester United, who have been able to secure a significant financial boost from one of the world’s leading sportswear brands. The deal will help the club to rebuild its stature on the pitch, and it will also provide them with a platform to grow their women’s team.